TechCompare LogoTechCompare

LinkedIn link previews: which OG tags LinkedIn reads and which it ignores

LinkedIn is the most straightforward platform for OG tags. Use a 1200x627 image, keep titles under 200 characters, and test with the Post Inspector. No need for platform-specific tags beyond the standard og: set.

LinkedIn uses og:title, og:description, and og:image for link previews in posts, articles, and messages. It ignores twitter: tags entirely. The image must be at least 200x200 pixels, but LinkedIn recommends 1200x627 (a slightly different aspect ratio from the standard 1200x630). Images over 5 MB are ignored.

By TechCompare · Updated

Platform or focus
Platforms
Social media and messaging apps
Topic detail
LinkedIn OG tags
linkedin

How this is calculated

LinkedIn's Post Inspector (the debugger at linkedin.com/post-inspector) lets you preview and refresh your OG tags. Unlike Facebook's Sharing Debugger, LinkedIn's cache is relatively short (roughly 7 days), and the Post Inspector forces an immediate refresh. LinkedIn also has a maximum title length of roughly 200 characters and a description limit of roughly 300 characters before truncation. If og:image is missing, LinkedIn shows a grey placeholder. For company pages and articles published directly on LinkedIn, OG tags don't apply because LinkedIn generates the preview from the article's own metadata.

Verdict

LinkedIn ignores twitter: tags entirely and reads only og:title, og:description, and og:image, so the standard set is enough. Images under 200x200 or over 5 MB get dropped to a grey placeholder, and titles over roughly 200 characters truncate with a roughly 300-character description ceiling. The Post Inspector at linkedin.com/post-inspector refreshes LinkedIn's roughly 7-day cache immediately.

More OG scenarios

Frequently asked questions

Which OG tags does LinkedIn read for link previews?
og:title, og:description, and og:image, and nothing else. LinkedIn ignores twitter: tags entirely, so if your og: set is missing or malformed you get a grey placeholder card. Titles truncate around 200 characters and descriptions around 300, so tighten both for LinkedIn's feed.
What image size does LinkedIn need for link previews?
1200x627 pixels is LinkedIn's recommendation, a touch different from the 1200x630 you'll use elsewhere, though either works in practice (the crop difference is invisible). Images below 200x200 pixels or over 5 MB get ignored and the preview falls back to text with no visual.
How do I refresh LinkedIn's cached link preview?
Run the URL through LinkedIn's Post Inspector at linkedin.com/post-inspector. It forces an immediate re-scrape and shows you exactly what LinkedIn extracted, which beats the roughly 7-day natural cache expiry. For broken previews this is the first stop, since a re-scrape fixes the issue in most cases.