LinkedIn link previews: which OG tags LinkedIn reads and which it ignores

LinkedIn uses og:title, og:description, and og:image for link previews in posts, articles, and messages. It ignores twitter: tags entirely. The image must be at least 200x200 pixels, but LinkedIn recommends 1200x627 (a slightly different aspect ratio from the standard 1200x630). Images over 5 MB are ignored.

Platform or focus
Platforms
Social media and messaging apps
Topic detail
LinkedIn OG tags
linkedin

How this is calculated

LinkedIn's Post Inspector (the debugger at linkedin.com/post-inspector) lets you preview and refresh your OG tags. Unlike Facebook's Sharing Debugger, LinkedIn's cache is relatively short (roughly 7 days), and the Post Inspector forces an immediate refresh. LinkedIn also has a maximum title length of roughly 200 characters and a description limit of roughly 300 characters before truncation. If og:image is missing, LinkedIn shows a grey placeholder. For company pages and articles published directly on LinkedIn, OG tags don't apply because LinkedIn generates the preview from the article's own metadata.

Verdict

LinkedIn is the most straightforward platform for OG tags. Use a 1200x627 image, keep titles under 200 characters, and test with the Post Inspector. No need for platform-specific tags beyond the standard og: set.

More OG scenarios

Frequently asked questions

What are Open Graph meta tags?
Open Graph meta tags are snippets of code in your website's <head> that control how your page appears when shared on social media. They allow you to define a specific title, description, and image that platforms like Facebook, Discord, and LinkedIn will display.
Why do I need a separate twitter:card tag?
While many platforms fallback to Open Graph (og:) tags, Twitter uses its own specific meta tags (twitter:card, twitter:image, etc.) to format link previews. Providing both ensures maximum compatibility across all platforms.
What is the best image size for Open Graph?
The recommended size for an Open Graph image is 1200x630 pixels. This creates a 1.91:1 aspect ratio, which is the standard size used by almost all major social platforms for large preview cards.
How do I test if my tags are working live?
Once deployed, you can use official debuggers like the Facebook Sharing Debugger or the Twitter Card Validator. This visualizer tool helps you preview and generate the tags locally before you deploy them.